{"id":3446,"date":"2010-10-26T06:00:51","date_gmt":"2010-10-26T10:00:51","guid":{"rendered":"http:\/\/blog.zatista.com\/?p=3446"},"modified":"2010-10-26T06:00:51","modified_gmt":"2010-10-26T10:00:51","slug":"technology-x-art","status":"publish","type":"post","link":"https:\/\/www.zatista.co.uk\/blog\/2010\/10\/26\/technology-x-art\/","title":{"rendered":"Technology x Art"},"content":{"rendered":"


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Image: Dentsu London \/ Making Future Magic<\/p><\/div>\n


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Most of the time, when a hot new gadget or something otherwise tech-y comes out, it’s viewed strictly as a tool. OK, so maybe there’s an element of fun mixed in there, too \u2013 the iPod (fun storage device), for example, or ever-slimmer digital cameras (fun image capturing\/way to embarrass your friends on Facebook on Monday morning devices).<\/p>\n

When the iPad<\/a> was released, I think most of us looked at it in the way that has become our custom. We thought, “wow, there’s a neat new tool for looking at stuff online and a whole new way of reading digital content.” But while we were busy thinking inside the box, a small minority of folks where thinking, “wow, there’s a fascinating new artistic medium.”<\/p>\n


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Image: Dentsu London \/ Making Future Magic<\/p><\/div>\n


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Enter the creative crew at Dentsu London<\/a>, who enlisted the help of tech design consultancy Berg<\/a> to do something entirely new and utterly inspiring with the iPad. It’s best to watch the video for a technical description of how they did what they did, but in layman’s terms, they figured out a way to paint the air using digital images.<\/p>\n

Making Future Magic: iPad light painting<\/a> from Dentsu London<\/a> on Vimeo<\/a>.<\/p>\n