{"id":14083,"date":"2013-09-03T07:00:02","date_gmt":"2013-09-03T07:00:02","guid":{"rendered":"https:\/\/www.zatista.com\/blog\/?p=14083"},"modified":"2013-09-03T07:00:02","modified_gmt":"2013-09-03T07:00:02","slug":"josef-albers-color-theory","status":"publish","type":"post","link":"https:\/\/www.zatista.co.uk\/blog\/2013\/09\/03\/josef-albers-color-theory\/","title":{"rendered":"Josef Albers: Color Theory"},"content":{"rendered":"
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Homage to the Square: With Rays, 1959 by Josef Albers<\/p><\/div>\n

Via coolhunting.com<\/a>:<\/p>\n

In 1963,\u00a0Yale University Press<\/a>\u00a0published a book that would change the way people approached color. Now, in partnership with\u00a0The Josef and Anni Albers Foundation<\/a>\u00a0and developed by award-winning design and technology firm\u00a0Potion<\/a>, Josef Albers’ “Interaction of Color” returns\u2014as an interactive iPad application. This is no reissue, it’s an imaginative exploration on balance, partnering and emotion\u2014with surprises in tow.<\/p>\n

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Homage to the Square: Blue, White, Grey, 1951 by Josef Albers<\/p><\/div>\n

50 years after its first iteration as a handbook and teaching aid, this influential classic\u2014which has inspired artist and designers\u00a0everywhere<\/a>\u2014is more accessible than ever. The full digital version contains the entire text and original plate commentary. Over 125 of the original color studies, including the \u201cflaps\u201d and moving pieces have also been incorporated. This modernized edition doesn’t stop there.<\/p>\n

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Homage to the Square, 1966 by Josef Albers<\/p><\/div>\n

The iPad app showcases video interviews with noteworthy practitioners such as textile designer Christopher Farr, graphic designer Peter Mendelsund, painters Anoka Faruqee and Brice Marden, product designer Brian Mullan (director of sourcing and product development at Fab), quilt and fabric designer Denyse Schmidt, architect Anabelle Seldorf, and cultural historian Nicholas Fox Weber (executive director of The Josef and Anni Albers Foundation).<\/p>\n

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Homage to the Square, Night Shades, 1957 by Josef Albers<\/p><\/div>\n

There is also archival video of Albers in the classroom. In true app fashion, the Albers’ book contains an interactive color palette tool. Over 60 interactive plates and studies allow for color experimentation. Users can solve Albers’ thoughtful puzzles with a vast array of color swatches and patterns, then share and store pairings.<\/p>\n

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Homage to the Square: Tap Root, 1965 by Josef Albers<\/p><\/div>\n

More than just an opportunity to revisit the text, this app is for anyone who wants to learn more about thinking creatively regarding color and its uses. A limited version of the Interaction of Color app is available free from the\u00a0App Store on iPad<\/a>\u00a0and the complete version is available as an in-app purchase for $10.<\/p>\n

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